A number of businesses use various applications in order to reach not only their target customers but also to build future markets as well. Marketers need to fully utilize all available platforms and channels and use their basic SEO training to attract the required number of relevant customers. TikTok is one of those apps that is currently on the rise,so it’s only natural that marketers are looking for ways to promote their products and services effectively on this trending app.
Here are some of the ways marketers can use TikTok for the benefit of their businesses:
Hashtag Challenges
Inspired by Twitter,this activity relies heavily on user participation,allowing brands to spread their message in an organic manner. Because most of these hashtag challenge campaigns are non-sponsored,it attracts a wider range of audience,even those that tend to be skeptical towards overly blatant promotions. These types of challenges become even more successful when initiated by popular influencers because of their extensive reach.
In-feed Native Ad
Instagram stories are presented in full-screen mode,making them an ideal spot for advertisements. TikTok has the same feature called in-feed native ads which allow marketers to include not just website links but also order now buttons for quicker purchase on the actual ad. These make it easier for users to go directly to the page if they’re interested in the product or service. Because these ads are skippable,these won’t overwhelm the users.
User-Generated Content
Generation Z is all about the immersive experience. This is the primary reason why this demographic no longer sits at home to enjoy traditional broadcast TV. Netflix and other streaming sites thrive because users do not need to follow a certain schedule to watch their favorite shows. Marketers who want to tap this market should make them involved through user-generated content (UGC) that encourages them to create and not be passive.
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